Business news without the bullshit

Not All Business is Rational

The Flower Business

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We're humans, not machines

One of the most valuable things to keep in mind about business, money and investing is that very, very little of it is handled in a rational way.

This is never going to change so make sure every financial decision you make includes the innate irrationality - yours and others - behind all transactions.

By the way, not all irrationality is bad.